Privacy & Cookie Policy


1.1    We are Kinderly (the trading name of Nursery Book Limited) (referred to as "we", "us" and "Kinderly") and we are committed to protecting and respecting your privacy when you are visiting any website maintained by us including without limitation the website at and our social networking pages and any application for mobile devices (together the "Platform") as we may publish and operate from time to time or communicating electronically with us.

1.2    Kinderly uses the personal information we collect from you to provide our service to you. This policy, together with the Terms explains what types of personal and non-personal information we collect when you use the Platform and the basis on which any personal data we collect from you, or that you provide to us, will be processed or used by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

1.3    By disclosing your personal information to us by using the Platform, speaking to us over the telephone or attending an event organised by us (or on our behalf) you consent to the collection, storage and processing of your personal information as stated in this policy. For the purpose of the Data Protection Act 1998 (the Act), the data controller is Nursery Book Limited of The University of Bath Innovation Centre, Carpenter House, Broad Quay, Bath, BA1 1UD which is registered with the ICO with registered number ZA060811.

1.4    In addition to the collection, storage and processing of personal information in accordance with this privacy policy, if you are a parent or guardian (“Parent”) and given access to our Platform by a childcare organisation, we may receive, store and process personal information about you and your children in the course of providing the Platform. We process such personal information on behalf of the childcare organisation and only in accordance with their instructions and our terms of use, which can be found here. By using the Platform, you warrant and represent that you have given all necessary consents to the childcare organisation for such processing and, if you wish to alter or withdraw such consents, or otherwise exercise any rights in connection with such personal information, you should contact the relevant childcare organisation.


2.1    We may collect, store and use the following kinds of personal information:

a.      if you register as a nursery or early years childcare user of the Platform, you will be asked to complete a form which will require you to provide some or all of your business name, business address and email address and the name, position and email address of each member of staff responsible for your registration and use of the Platform;

b.      if you create a profile for a child under your care, you will be asked to enter the child's name, age and the email address of the child's parent(s) or guardian(s);

c.      if you create a profile as a Parent to view content relating to your child, you will be asked to enter your child's name, age and your email address;

d.      we may also collect (both directly and indirectly by virtue of Content uploaded by you to the Platform) sensitive personal information relating to:

i. a child's physical or mental health;

ii. a child's educational progress;

iii. racial or ethnic origin; and

iv. a child's SENS or Pupil Premium information.

e.      when you contact us by email or telephone or through any contact form provided on the Platform, we may ask you to provide some or all of the information set out in paragraphs (a), (b) and/or (c) above;

f.       we may collect, store and use information about your computer, mobile device or other item of hardware through which you access the Platform and your visits to and use of the Platform (including without limitation your IP address, geographical location, browser/platform type and version, Internet Service Provider, operating system, referral source/exit pages, length of visit, page views, website navigation and search terms that you use).

g.      if you are a Parent, we may receive from third parties, such as the childcare organisation with which you have a relationship, information about you and your child and content which contains such information.

We may also ask you to complete surveys and give feedback that we use for research purposes, although you do not have to respond to them.


3.1    We may use your personal information for the following purposes:

a.      to manage and administer the Platform and provide any services or functionalities that we have agreed to provide;

b.      to remember your user account information, preferences and settings so that you will not have to re-enter them each time you access and use the Platform;

c.      to improve your browsing experience by personalising the Platform;

d.      to send you newsletters and other relevant and targeted promotional communications;

e.      to deal with enquiries, complaints and feedback from you, our other users and our service providers;

f.       to provide third parties with statistical anonymised information about our users;

g.      to send you emails offering you to take part in a survey and/or give feedback; and

h.      to analyse and improve the services offered on the Platform.

3.2    We may associate any category of information with any other category of information and will treat the combined information as personal data in accordance with this policy for as long as it is combined.

3.3    We may also use your personal information for the purposes of undertaking research.


4.1    Except to the extent required by any applicable law or governmental or judicial body and as set out herein, we will not disclose personal information to any third party other than to any service provider to whom we are required to disclose personal information in order for them to provide their services to us, any third party providing or receiving goods or services to/from you (such as a Parent or childcare organisation to facilitate the proper use of the Platform, and any person who you agree we can disclose or share information with.

4.2    Furthermore, we may disclose your personal information to third parties:

a.      If we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;

b.      If Kinderly or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets;

c.      If we are under a duty to disclose or share your personal information in order to comply with any legal or regulatory obligation or request;

d.      In order to enforce or apply our terms of use or other agreements or protect the rights, property or safety of Kinderly, our customers or others; and

e.      In carrying out the newsletter and other promotional activities detailed in paragraphs below.

Subject to paragraph above, we will not disclose sensitive personal information to any other person without your prior express written consent.


5.1    We may send you targeted and relevant promotional communications from us or other carefully chosen affiliates. If you wish to stop receiving any such communications, please either email us at or click the "unsubscribe" link in any email from us. We may use the information we have collected from you via the Platform to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria. Kinderly may also permit selected third parties and partners to use your data to provide you with information about goods and services which may be of interest to you. These third parties are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.


6.1    Cookies are text files stored, either on a temporary or persistent basis on the hard drive of your computer. Cookies are used for authenticating, session tracking and maintaining specific information about the use and users of the Platform. The data collected by cookies is anonymous. You can delete all cookies that are already on your computer's hard drive by searching for files with "cookie" in it and deleting them.

6.2    In addition, if you want to stop cookies from being stored on your computer, you can edit your browser settings so that cookies are blocked. Unfortunately, if you block cookies you may not be able to use the full functionality of the Platform. For more information about cookies, please visit:

6.3    Web beacons consist of a small string of software code that represents a graphic image request on a page or email. There may or may not be a visible graphic image associated with the web beacon and often the image is designed to blend into the background of a page or email. Web beacons can be used for many purposes - including site traffic reporting, unique visitor counts, advertising auditing and reporting, and personalization. Web beacons used by the Platform collect only anonymous data.

6.4    In order to improve the Platform and the services we offer you, we may use (temporary and persistent) cookies, authorized third parties cookies, web beacons and/or other technologies to collect non-personally identifiable data. This non-personally identifiable data helps us to track browsing behaviour, to create specific or tailor-made offers or advertisements, and to monitor and record the visits and use of the Platform. In order to understand how people use the Platform and for marketing analysis and quality improvement purposes, we (and/or third party service providers) may collect, record, process and use on an anonymous basis certain information (including the total number of transactions, viewed pages, referring/exit pages, platform type, date/time stamp information and details like the number and location of mouse clicks on a given page, mouse movements, scrolling activity and the search words you use while being on and using the Platform.

6.5    If you register with us or if you continue to use the Platform, you agree to our use of cookies.


7.1    The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing.

7.2    We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. All information you provide to us is stored on our secure servers. We take the security of your personal data very seriously. In particular we use all reasonable endeavours to ensure that appropriate security measures are in place to protect your personal data. Unfortunately, the transmission of information via the internet is not completely secure and so we cannot guarantee the security of your data transmitted through the Platform; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


8.1    The Platform may include links to third party websites. We are not responsible for the content of third party websites. Please ensure that prior to using any such website, you have read and understood its privacy policy and terms of service. These documents will govern your rights and obligations when using the relevant third party website.


9.1    The Act gives you the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at


10.1  The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.


11.1  We reserve the right to amend this privacy policy without notice to you. Any changes we may make to our privacy policy in the future will be posted on this page. Please ensure that you review the Policy regularly, as you will be deemed to have accepted any variation if you continue to use the Platform after it has been posted.


12.1  We are always pleased to hear from our customers and are grateful for any time you spend, providing us with the knowledge we need, to ensure our customers are completely satisfied - we want you to return to the site and to recommend us to your colleagues, friends and family. If you have any questions or feedback about this document, please do not hesitate to contact us at


13.1  This document was last updated 25 July 2017.