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About us

We are passionate about ensuring all children have a great start in life, regardless of their background or economic circumstances.

What motivates us is improving outcomes for all children, so our mission is to create digital resources and tools for childcare professionals that support children’s progress and learning.

We work with our expert partners including PACEY, Achievement for All and Bath Spa University and continually listen to our customers to ensure we develop the most effective childminding digital solutions that help early years childcare practitioners and settings to give children the best possible start.

Our history

The idea behind Kinderly came from two busy working parents juggling two pre-school children, two full-time jobs and two different nurseries. "We felt we were missing out on so much of our children's early learning journey's as our two year old Jamie wouldn't tell us what he did today and our baby Rocco couldn't!".

Working in collaboration with early years settings and experts (and a lot of research), Kinderly Together was born. The early years software makes it quick and easy for the childcare setting to capture a child's EYFS development milestones and share these incredible moments along with daily activities with parents. With resources and tools at the click of a button and at their fingertips, childcare practitioners can spend more time with the children and parents are more engaged with their learning.

We also recognised that early years practitioners (EYP's) often struggle to find the time or funds for their own personal development. We wanted to help, and in 2017 we applied for funding from the UFI charitable trust to create an exciting new online learning platform to support EYP's to be at their best. Working with our partners and early years experts, Kinderly Learn was launched in early 2019. All the learning has been designed to be engaging, bite-sized (only a few minutes long), accessible and affordable and so far it's getting fantastic feedback from subscribers.

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Meet the team

Geraint_200_BW Geraint Barton Founder and CEO

As a father of two young boys, Geraint founded Kinderly based on his first-hand experience and his personal desire to be fully engaged in his children’s early years learning and development journey. Prior to Kinderly, Geraint spent 11 years as big biological data analyst & software developer at Imperial College and established LabBook, the world’s first e-lab book on Android. His positive, common sense approach, calm under stress and sense of humour makes Kinderly a great place to work.

Philippa_200_BW Philippa Glass Communications and Operations Director

Philippa has over 20 years experience in advertising and communications having worked at global media agencies Zenithoptimedia, Carat and Omnicom where she was responsible for delivering media and communications strategy, driving profitability, generating income and new business. Philippa joined Kinderly at the start, and has since discovered many new ways to juggle ensuring that we make it all happen in the business… and at home with her 2 very energetic children!

GarryPratt_200_BW Garry Pratt Chairman

EdTech Specialist and founder of ground-breaking ed-tech company Teachit, Gary now works with educational publishers, edtech companies and start-ups to help develop innovative and successful digital solutions in education. Gary joined the Kinderly team in 2018 and has been instrumental in building structure, growth and investment into the business.

Rebecca_round_BW Rebecca Martland Early Years Expert

Rebecca is an experienced teacher, trainer, consultant, author and four-times Ofsted ‘outstanding’ childminder, and a staunch advocate
of play-based, child-centred education and care. She's a regular host on Kinderly Learn's weekly webinars and provides reliable, trusted advice and updates on the latest guidelines and changes in the sector. Rebecca also creates Kinderly’s popular topic-based Weekly Activity Bulletins which link to the EYFS areas of learning.

Tamsin Team photo Tamsin Grimmer Content Manager - Kinderly Learn

Tamsin is an experienced early years consultant, trainer, author and principal lecturer at Norland College. Passionate about bringing love into pedagogy and early years, Tamsin is an advocate for listening to young children, making learning multi-sensory, active and, of course, playful. She tries to put this into practice with her own daughters!

tomc_200_BW Tom Champion Lead Developer

Tom has 12 years’ of experience as a full stack Web Developer, having worked within an agency on various client projects, Tom wanted to work somewhere he could see the software grow and develop; from planning to release and beyond. He has great instincts and a keen eye in design. His cool, cheerful and endearing personality are doing wonders for Kinderly and the Development team.

pippa_200_BW Pippa Dini Customer Support

Pippa spent 14 years providing IT support in the financial industry in various capacities including: Information Security, Desktop Support, Account Administration. After having children she wanted to find a role that would still keep her involved in the ever changing world of IT. Kinderly provided the opportunity to move to a different sector while still having skills that would transfer well. Pippa thoroughly enjoys the clients she works with and the wonderful work environment that Kinderly provides.

Fozia2_200_BW Fozia Rasul-Saad Customer Support

Mother of 2 adorable young boys, Fozia understands the importance of engaging with Early Years Practitioners as a parent. Fozia started as a Retail Assistant at Ted Baker, worked her way up to Store Manager and then moved to the HR team. Her 16 years’ experience spans customer services, people management, development training teams and succession planning. Fozia brings to Kinderly her strong customer service skills, positivity and silly sense of humour.

Rachel_200x200_BW Rachel Grant Instructional Designer - Kinderly Learn

Rachel has been creating award-winning e-learning for nearly 20 years. She has a special interest in social care and awareness training. She's also dabbled in writing fiction, for radio, video and film. She used to have lots of hobbies, but as a busy mum these have all been replaced by dozing off during any and all TV programmes.

Sarah-Grant_200_BW Sarah Grant Content Manager - Kinderly Learn

Sarah is a communications consultant with a specialist background in the education and charity sectors. She attributes her multi-tasking prowess to raising her children in tandem with managing some award-winning projects. Nicknamed 'Hawkeye' by her colleagues, she balances her professional drive with a sense of fun.

kdryja_200_BW Krzysztof Dryja Senior Developer

Krzysztof is full stack developer with over 10 years experience in web development. Now working with the Kinderly Team which gives him a great opportunity to learn new tools and share his knowledge. He's interested in programming, IT security as well as enjoying playing guitar and table tennis when he gets a spare minute!

Kinderly in the media
Early years partners
Our advisors
Hilary-Preece_200_BW Hilary Preece Early Years Consultant and Ofsted Inspector

Hilary is an experienced and successful early years professional having worked in the early years sector for 20 years with over 14 years as an Early Years Inspector with Ofsted and Prospects.
Hilary has also worked in Children’s Centres as an Early Years Teaching Advisor supporting early years settings to deliver the EYFS and improve quality. She has a 1st class BA (Hons) in Early Childhood Studies as well as being a qualified NVQ Assessor.

RossAndAlison_200_BW Ross & Alison Midgley Founders of Crocus Nursery Group

Alison and Ross Midgley founded the Crocus Nursery Group in 2001 which achieved outstanding Ofsted grades at each of its three nurseries before being acquired by Bright Horizons. Subsequently Alison and Ross set up the leading early years training company PBD, and also acquired a failing nursery which Alison managed and turned round to outstanding in less than a year. Alison and Ross now provide Kinderly with advice and consultancy on practice and business issues relating to early years.

Maureen-Hunt_200_BW Maureen Hunt Early Years Lead, Achievement for All

Maureen is responsible for the design and the delivery of AfA's improvement programme for early years settings, Achieving Early. Maureen holds a Bachelor's in Education, a Master's in Education Management, the National Professional Qualification for Headship, and the National Award for Special Educational Needs Coordination.
Maureen has worked for National Children's Home (now Action for Children) and Cornwall local authority children’s services, where she developed children’s centres in South East Cornwall.

Theresa_Johnson_200_BW Theresa Johnson CPD Manager, PACEY

Theresa is an expert on professional development and training for early years professionals.

She leads on the planning and production of PACEY's many training guides and courses and has been a key contributor in the creation of the Kinderly Learn platform.

Joe-Brown_200_BW Dr Joe Brown Early Years Lecturer, University of West England

Joe has worked in the early years and play sector for over 20 years, including 10 years running work-based graduate programmes for early year practitioners. Having worked as Programme Leader for the Early Years Initial Teacher Training programme at Bath Spa University, Joe is now early years lecturer at University of West England.

alyson-lewis2_200_BW Dr Alyson Lewis Early Years Lecturer, Bath Spa University

Alyson has worked in the early years sector for 17 years and recently completed her PhD. She is currently Senior Lecturer in Early Years Education at Bath Spa University.

AntonyMoore_200_BW Antony Moore EdTech Business Development Consultant

Anthony has experience in managing large technology implementation projects; managing key stakeholder engagement; coordinating internal resources to meet deliverables within time and budget.

Investors and supporters


Since launching in 2015 Kinderly has gained awards and recognition throughout the early years sector and beyond.

NWA_blue2015 finalist
PPSA 2018
EIA winner 2016
NMT National Awards logo 2017 Finalist
NWA 2017
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“Our members love the product. The main feedback we receive from members is the level of support they receive from Kinderly staff, especially through set up. Kinderly put the customer first which is an ethos we share.”

" Sue McVay, PACEY Show More Reviews